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MechanicNet Blog – Accelerate Your Marketing

independence day

Posted on Wednesday, June 28, 2017 by David Lu



easter

Posted on Friday, April 14, 2017 by David Lu



president's day

Posted on Friday, February 17, 2017 by David Lu



holiday mng
holiday bow

During this season, we take time to reflect and give thanks.

We appreciate working with you and hope that the holidays and the coming year will bring you happiness and success.

Season’s Greetings from MechanicNet!

holiday texture

Posted on Friday, December 2, 2016 by David Lu



holiday 2016
 
Holiday 2016
4 Reasons Why You Should Send Holiday Cards To Your Customers

The holiday season is the perfect opportunity to thank the people you do business with. There is nothing like a holiday card to show your appreciation! This is the time of year that is perfect to connect with your customers.

  1. Sending holiday cards is an example of great customer service.
    It shows that you value your customers and they are important to you.
  2. Holiday cards put you at the top of your customers’ mind.
    There is no doubt that your customers will receive cards from some of your competitors. By sending holiday cards you are keeping your company's name and business at the forefront of your clients’ mind.
  3. Developing good relationships and loyalty.
    People like to be appreciated and feel valued by personal contact. Sending them holiday cards will make them feel special and maintain a high opinion of you and your business.
  4. There is potential for gaining new customers.
    If you send a card with warm wishes and your customers appreciate it. Your customers will naturally want to do the same in return which may cultivate some referrals for you from their family and friends.

Sign-Up today by logging into your MyShop Dashboard or filling out your information on the enrollment site.

To find out more information or sign up, contact MechanicNet today at 1-877-632-4638 or via email at support@mechanicnet.com

Posted on Tuesday, November 1st, 2016 by Yassmine



eMessenger
 
eMessenger
Power, Control and Speed

The Power of well-timed communications are a given. Your customers know they need regular service to keep their cars running smoothly, but it often takes a friendly nudge to get them to act.

Take Control with MechanicNet's advanced targeting system. Reach the right customer with the right promotion. Select customers by vehicle, number of visits, dollars spent, geographic area, and/or time since their last visit. Be as broad or specific as you want, and then customize the message you want to send.

With the Speed of eMessenger, you don't have to wait days or weeks for a promotion to reach its target. A "make appointment" link right in the email means customers can act in those few seconds you have their total attention.

It couldn't be easier, but if you have any questions, you know you have the full support of the MechanicNet Support team behind you. Try it out today; if you're a MechanicNet customer, it's already available on your MyShop dashboard!

Check out this video to see for yourself. eMessenger Video

Stop losing your customers to the competition today! To find out more information or sign up, contact MechanicNet today at 1-877-632-4638 or via email at support@mechanicnet.com

Posted on Friday, April 17th, 2015 by David Lu



Lost Customer Recovery
 
The Importance of Lost Customer Recovery
You have more lost loves than you think. Here's a way to win them back.

While gaining new customers is great, recovering and maintaining lost customers is even better since it costs less and gives you a greater return on investment. On average, only 1/3 of an auto shop's customer database is active; the remaining customers are either lost customers (no visits in over 2 years) or missing in action customers (no visits in 1 year). However, by implementing a Lost Customer Recovery program, you can recapture some of your missing customers.

Say you send a mere 30 postcards each month targeting lost customers. If even 5% of the postcard recipients return (2 people) and spend an average of $280 each per visit, that's an additional $560 that you've earned for the cost of just $30! If you sign up for our new Lost Customer Recovery bring back lost customers effortless. Here's how the program works:

  • Each month, our Experts at MechanicNet will go through your customer database and find those customers who used to be frequent visitors but have not been in for over a year.
  • Send a communication that invites them back.
  • Include an offer – your choice.
  • Track results so you know it is working.
  • Select the local business or place option and enter your shop's information

Stop losing your customers to the competition today! To find out more information or sign up, contact MechanicNet today at 1-877-632-4638 or via email at support@mechanicnet.com

Preview the Lost Customer Recovery Program here: Lost Customer Recovery

Posted on Friday, January 2nd, 2015 by David Lu



Holiday
 

Time to spread the Holiday Cheer

With the Holiday Season season right around the corner there is no better time than now to show your customers that you care.

For most of the year, most of our communications focus on selling services. But during the Holiday Season we recommend a change of pace. We believe that the season calls for a friendly message that lets your clients know that you appreciate their business and wish them well.

Why consider sending a holiday promotion? As you know, a small gesture can go a long way to building goodwill and customer loyalty. So the next time you send a service reminder or special promotion, your customers will have one more reason to choose your shop over the competition.

MechanicNet offers a wide range of Holiday cards and sending cards has never been easier. It takes just a few minutes to call your Marking Experts at MechanicNet and let them help you select and send a holiday greeting to spread the cheer – call us to sign up today! 877-MECH-NET or reach us by email via support@mechanicnet.com

Posted on Friday, November 14th by David Lu



Facebook Marketing 2
 

Part II: Facebook as a Marketing Tool

Now that you know what social media is all about, let's move on to learn how we can use it to benefit your shop.

Let's start with Facebook. We can take advantage of this free resource to help us build stronger relationships between you and your customers. Creating an effective Facebook page is easy, just follow these steps:

1. Open an account and set up your business page.

  • Go to https://www.facebook.com/ and fill out the form with your name, email, etc.
  • Find friends by entering your email or Skip the Step (bottom right corner)
  • Enter profile information and upload a picture of yourself or shop (optional)
  • You will be sent to the main feed page next, where you can click "Create Page" under "Pages" in the left hand column
  • Select the local business or place option and enter your shop's information

Putting Your Facebook Page to Work.

Now that your Facebook page is set up, it's time to add content. The MechanicNet apps are a good start and we will be happy to help you add them to your new page.

2. Content. Many people struggle with this step. How do I create or find content that my customers will like?

Remember, copying is the highest form of flattery! Chances are that content that works for them will work for you. Of course, keep it personal, as in SOCIAL. Here are some examples of content that we think works:

  • Fun Contests – Send a picture of your favorite car
  • Local Events – Especially if you are participating or sponsoring
  • Education – Ladies Night at the shop

3. Best Practices. Check out local mechanic shops in your area to get ideas. If they have a lot of followers, check out what types of postings their customers respond to and what type of content they post in general. This can be a great start to get ideas to create your own content.

Again, you never have to write a single thing – unless you're giving back to the community or advertising specialty training – post that. Humour is popular, but steer clear of political or religious topics; you don't want to ostracize any customers. This should be enough information to help you get started, and if not, contact your Marketing Experts at MNG for help. As mentioned, "Like" our page – we're constantly posting, so it will be easy to start sharing our content and get a jump start!

Click here https://www.facebook.com/MechanicNet get to MNG's Facebook page.

Posted on Friday, October 17th by David Lu



Facebook Marketing
 
Part I: Facebook as a Marketing Tool

Countless businesses have turned to social media to connect with more people and advertise their organization—how about you? Have you tried social media?

Many of those who have tried social media started with Facebook, worth a couple hundred billion dollars and the most popular social media site out there. Facebook is a safe choice with benefits that include: increased exposure to potential customers, building customer loyalty, and increased sales.

Getting started is easy, but before we do, let's cover some social media basics.

  1. Social media is not about advertising or direct sales; it is about connecting people. Customers will be drawn to your site if you have interesting content that is unique to your shop. This can include a number of things, such as news about your employees, customers, and local community; fun contests; new services that benefit your customers; or shop events that benefit your customers. A good example is the Facebook page of Bobby and Steve's Auto World at https://www.facebook.com/bobbyandstevesautoworld. Their Facebook page is well done with content that is relevant to their customers.
  2. Running a social media site takes time. Content must be fresh and updated often. Yes, you can hire a service to maintain your Facebook page but that will only work if the service understands your business and your customers.
  3. Promote your site and encourage your users to "Like" your page. The primary benefit of any social media site is the ability to network. The larger your network, the wider audience you will reach.
  4. Review your stats. Facebook provides a monthly report card telling you how many people have visited your site.

Next month, we will show you how to create a Facebook page that your customer will love. In the meantime, please go to our Facebook page and "Like" us: https://www.facebook.com/MechanicNet. Not only will you learn about upcoming MechanicNet promotions, but you will find content that you can add to your new site. Stay tuned for Part II.

Posted on Friday, Sept 5th by David Lu



Appointments
 
Don't Miss Out On Appointments

You may have already be using on-line appointment scheduling with MechanicNet, but here are some tips and tricks for getting the most out of the MCal Service Calendar:

Promote

  • Make sure that your website promotes on-line appointments. We recommend putting the Request Appointment button at the top of your website and on any custom pages you add.

Change behavior

  • Booking on-line is easier for the customers and for your staff. Consider offering an incentive for booking appointments on-line. Once your customers see how convenient it is to book on-line they will thank you for this new service.

Capture more business

  • Don't miss out on a job because your shop is closed. With on-line appointments your consumers can book appointments 24/7. No phone tag, and no frustration. Our automatic response gets back to the customer in seconds.

Keep your customer in the informed

  • MCal keeps your customer in the loop! You and your clients automatically get an email update when appointments are booked, changed or cancelled. Once you confirm the appointments in the calendar, your clients will receive an appointment alert the day before their scheduled service.

Of course, the MCal Service Calendar is easy to use and manage.

If you aren't already utilizing the appointment system offered by MechanicNet, call your marketing experts. There's no reason to miss out on potential profit, so contact us today!

Posted on Monday, August 25th by David Lu



Customers
 
Win Your Customers Back

Technology opens the doors to convenience, efficiency, and profitability—a perfect example is online appointment scheduling. Here are just a few of the many benefits of online appointment scheduling:

View your appointments anywhere, anytime

  • Why limit access to your schedule with a paper-based appointment calendar or a single computer? An online appointment system grants you more convenience by allowing you to access your schedule from any internet connection.

Reduce labor

  • An online appointment scheduler frees up time for your service writers and techs to provide better quality service to clients in the shop since it does the work for you.

Capture more business

  • Don't miss out on a job because your shop is closed. With on-line appointments your consumers can book appointments 24/7. No phone tag, and no frustration. Our automatic response gets back to the customer in seconds.

Customer friendly

  • Clients can request appointments at their convenience 24 hours a day, 7 days a week.
  • They do not have to sit on-hold, waiting to book an appointment.

Reduces no-shows

  • MCal automatically sends email reminders to your clients to remind them about the upcoming appointment. Plus, they have enough time and the ability to reschedule as needed, opening up the time slot for a different client. Decreasing no-shows increases shop efficiency and profits.
  • Most customers consider a booked appointment as a commitment and are less likely to stray to the competition. Make sure you have your online scheduling system set up – if not, call your marketing experts at MechanicNet to get set up!

Posted on Monday, July 28th by David Lu



Three R's
 
Leveraging Retention, Reputation, and Referrals

Do you ever wonder why a good customer stopped coming in for service? Did he move away, sell his car or, heaven forbid, go to the competition? In fact, most shops lose a significant number of customers every year, and most don't know they are gone until it is too late.

You don't have to bid your lost customers farewell forever. MechanicNet's new Customer Recovery program tracks customer visits, spotting regular customers that have stopped coming in while there is still time to bring them back. Then the program automatically sends a "We Miss You" promotion to these customers giving them a reason to schedule their next service at your shop.

Bringing back these customers just makes economic sense. Our data tells us that a regular customer is worth an average of $936 in revenue per year. In contrast, a one-time customer generates only $260 in revenue. Enrolling in our program can help lost customers find their way back to you. Even retrieving a mere 25 lost customers is gaining $23,400 in revenue!

Your experts at MechanicNet Group have developed a Customer Recovery Program to help recapture your repeat clients. It's easy to enroll and your promotions will be sent out automatically on a monthly or quarterly basis, depending upon your needs. The control is in your hands – stop losing customers!

What are you waiting for? Sign up today and gain the revenue you deserve!

Posted on Monday, June 30th by David Lu