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Tips and Tricks Blog

Avoid Missed Opportunities by Keeping Customer Information Up-To-Date

Each out-dated customer entry is a missed opportunity. Basic services, such as oil changes, fluids, and inspections can bring in revenue - and more so upon major services. MechanicNet's CRM system integrates with your shop's SMS upon reciept of new invoices.

With each invoice, do the following:

  • Inquire if the contact information is current - name, address and email - if not, update!
  • Add any additional vehicles the customer may have acquired
  • Delete vehicles the customer no longer owns
  • Add any family or friends through the customer to the SMS!

Capitalize on each opportunity by keeping up-to-date customer information. Missed opportunities can amount to thousands of dollars in lost revenue. The only way to keep communication open is to have accurate customer information.

Contact Us Today by calling (877) 632-4638

Posted on Tuesday, November 8th, 2016 by by David Lu

Reviews Strengthen Brand: Part 2 - Facebook

Start the New Year right by freshening up your Facebook page! There's alot to look forward to in the New Year so share it with your customers and followers. By staying current with an occasional update or post, you will come to mind first when a customer is browsing social media.

If you haven't done so, make a Facebook Business Page. If you need help, give us a call.

Here are a few suggestions make your business page stand out:

  • Share any news about any changes to your business. New products? New tools? New signage?
  • Let your customers know who you are with pictures of your bays, employees, and recent events
  • Show off the work! Mechanics in action? Rad company cars?
  • Reviews! Your customers can leave a review on Facebook about your business. They may also choose to post to your wall about anything else about their experience.

The interaction between you and your customers in the shop will translate and carry over to many outlets. This same interaction can be far-reaching and be true for social media. Strengthen your social media presence to reflect the superior service you provide in your shop - because your customers deserve the best!

Contact Us Today by calling (877) 632-4638

Posted on Friday, January 2nd, 2015 by David Lu

Reviews Strengthen Brand: Part 1 - Yelp

With the growth of technology and Social Media, the consumer has an even greater impact on brands. MechanicNet CRM recognizes this and have integrated Reviews on your homepage and Social Media links in communications.

According to Alicia Adamczyk, staff writer at Forbes, her article Why Brands Need To Embrace The Online Review, the observation comes down to "consumers have become the brand managers for the products they use". When a consumer has an outstanding experience, they naturally want to share that experience, whether it be with friends, family, and the ever-growing Social Media.

Start by creating an account on Yelp. Yelp's user audience is upwards of 139 million Unique Monthly Visitors. These stats show that consumers will visit Yelp to read reviews on your shop. Set your shop apart and give your customers the service that's not only expected but critical in today's market. As Reviews are written about positive experiences, your shop will benefit from the genuine, helpful reviews, which in turn brings in potential customers.

Here are a few key steps to make the best of your Yelp account:

  • Make sure information is accurate and up-to-date
  • Personalize with pictures such as of your storefront, staff, and events
  • Read the reviews that are left and determine if you need to address them

Learn from consumer experiences and strengthen your brand. This is the customer's way of communicating to your shop. In the end, by taking pride in your business, having a direct concern about your brand, and addressing them will bring you more customers, and more revenue - because your customers deserve the best!

Contact Us Today by calling (877) 632-4638

Posted on Friday, November 14th by David Lu

Social Media Presence
Social Media Increases Brand Presence

Working for a leader in the Automotive Marketing CRM industry, we are always looking for ways to make our shops stand out from the rest. Emails, postcards, and special promotions are key solutions to communicating and bringing in customers. Social Media has grown to be a huge contributor to bringing in those extra few customers that in turn leads to more brand recognition and more money.

According to Jayson DeMers, Contributor to Forbes, his blog The Top 10 Benefits Of Social Media Marketing, highlights benefits of having a presence in Social Media. MechanicNet, your marketing solution, also recognizes this opportunity and here are a few ways we can get your shop's name out.

Contact Us Today by calling (877) 632-4638

Posted on Friday, October 17th by David Lu

Socially Active
Get Socially Active

In our increasingly busy lives, it's hard to maintain the day-to-day routine - let alone any unexpected occurrences like a car repair. Chances are many people will not keep up with neccessary maintenance until something happens. It's at this oppurtune time that you want to be the shop that people look for. Getting socially active can be the key in bringing in new customers! Let MechanicNet help you with your online presence. Call us today and speak to a Support Specialist. We will make sure all your active business social media accounts are linked to your MechanicNet site such as:

Contact Us Today by calling (877) 632-4638

Posted on Friday, Sept 5th by David Lu